Every student's success stories for schools begins from the depths of struggle, and failure knocks us down at each and every step of the way. The struggle and failure that we go through on our path to be successful, gives meaning to our success because without that struggle and failure, what’s the point of our success, anyway?!
Every story of success is an inspiration for someone, who eventually has found himself or herself in the same depths from where we rose and began our journey to glory.
Our story can be the validation of their success that despite innumerable setbacks and insurmountable challenges, we still managed to reach our goal and created our own destiny; therefore, they can fulfill their dreams and carve their own path to success too.
So, sharing your student success stories for schools with the world can have more impact than you can possibly fathom.
Now, as a school, how to take advantage of these student success stories, but before we discuss that, let’s figure out what makes a good success story!
To determine which story would be the right kind of student success stories for schools that would reflect the school’s values and integrity, is crucial. After all, these student success stories for schools will establish the brand trust of the school. So, here's how to identify the right kind of stories to promote as success stories:
Success stories that showcase transformation and growth will always be a success story. For school’s, it could be the showcase of a student's journey to excellence and not just their final destination. The highlight for the school would be the role they played in the student’s journey:
What challenges did a student have to overcome to be at the place the student is currently in? It could be anything, even personal obstacles like the learning difficulties they had or their shyness or a tough family situation that disrupted the normalcy but the student showed perseverance and with the school's support was able to turn things around for the better. Success stories like this create a powerful message.
It doesn’t matter how far a student was able to grow as long as the student’s ability kept on growing regularly. The growth could highlight their academic performance or the discovery of a new passion or they developed new skills that could change their lives? This focuses the school's guidance to nurture individual potential.
Did a student excel in an unexpected field that not many others were interested in or pursue a unique interest with the support of the school's resources? This segment of a story showcases the school's nurture and supportive side that caters to diverse student aspirations.
The schools should also focus on featuring student success stories or teachers who have made a positive impact within the school or the broader community through their services and contribution.
Highlight success stories from students who belong to different backgrounds and communities. These success stories will demonstrate the school's inclusivity and foster equal opportunities and support to students with various requirements and aspirations.
These aspects in a story can potentially sway the mood and decision making ability of the person reading it and hence, these success stories will live up to their purpose. However, while crafting student success stories for schools there are some key factors that need to be kept in mind so that these success stories leave a negative impact on its readers. So, what not to do in student success stories for schools:
So, we now have a clarity about what success stories are and what makes good success stories for schools. Let’s delve deeper into the benefits of student success stories for schools and how schools can leverage from them.
Every story has a lesson and a purpose and with the success stories, the schools can have a similar impact on its audience. Hence, leveraging the success stories a school can get these benefits:
Crafting the perfect strategy depends on the school and the target audience it wants to cater but here's a holistic approach for benefiting of student success stories to boost your school's presence:
Choosing the right stories that will connect with your target audience is crucial. Stories could be highlights of diverse successes such as academic achievements, overcoming challenges, artistic pursuits, etc,.
Most schools just present the achievements of the students or the end result but they miss out on highlighting the hard work and struggle of the students that would actually connect with the readers. It’s common knowledge that people connect with other people through the same struggles or difficulties they go through in life.
Set the tone and voice of the message according to the target audience to cater to specific demographics or interests on social media and admissions materials to connect with the right audience.
Schools need to ensure that the success stories of students are genuine and must highlight real student experiences in those stories. Schools must avoid superficial stories or highlights.
Schools should focus on highlighting the success stories that reflect the diversity of the school. This will promote the inclusiveness of the school and it also helps in reaching out to a wider target audience.
Schools must regularly share new success stories to keep their audience engaged and exhibit the ongoing status of their students.
Reconnecting with the school’s alumni and featuring their stories to share the long-term impact of the school in their lives would serve as a social proof.
Every once in a while highlight the staff and the teachers in their roles for student’s successes. The dedicated teachers, mentors, or staff deserve an equal applaud as the students they helped. This will highlight the supportive environment of the school.
Promotion or placement of success stories is equally important because no matter how good the content is, if it is not placed in the right place, it will fail to bring the traction it will need. Schools can leverage placing their content in their marketing materials and also in social media platforms like Meta, Google and LinkedIn.
Sharing the success stories of students who have excelled in something or persevered against all odds will inspire the other students of the schools to chase their goals and achieve them.
Schools must use different formats of content, such as video testimonials, infographics, blogs, etc., to promote their achievements and stories in an engaging manner.
By taking this strategic approach, schools can benefit from the success stories of the students. It will boost the school's appeal, helping them attract new students, and create a thriving learning environment.
Story-telling is a crucial part of the Buzzapp platform that schools can benefit from. This marketing channel helps schools to send their message across to their target audience directly. Unlike any other marketing channels, where the target audience has to scroll or search for the success stories, on Buzzapp, the student success stories for schools are displayed under the school’s name.
Buzzapp is a state-of-the-art marketing and communicating platform for schools, powered by the technology of the latest Artificial Intelligence algorithms. This platform not only makes it easier for schools to connect with their potential leads but also helps them to stand out from their competition.
Schools can sign up on the Buzzapp platform for free but to leverage all the AI powered features, they would need to get a subscription.