For a nation (India) that is estimated to have a population of 1,441,267,622 as of June 19, 2024, according to a report by Worldometer, 60% of that population have access to the internet, which is around 864.76 million people. The digital revolution in India has found its way to school marketing. And, why would it not be?
It can be assumed that 45% of the people who have access to the internet in India are from the age group 25-54. And this broad age group is the age group of parents. So, what convenient and cost-effective way would be for your school marketing to reach out to those parents?!
Every parent will always want the best for his or her child and to earn the trust of those parents, your school needs to showcase all its facilities and qualities to the parents because they are the customers even though their children will be the consumers. Therefore, these online platforms are the most accurate way to track how many parents your school can reach and how many parents like that approach. If that approach is not favoured by many then it can be tracked and altered too, unlike traditional marketing efforts. This is the beauty of school marketing through online platforms.
With the inception of the internet in our lives, all our lives got connected through a world wide web. The barriers of language and distance are no longer an issue, everyone can connect with everyone in just a few clicks or more. Owing to that, here is the list of benefits a school can leverage from digital marketing:
The top platforms that can benefit a school for their online marketing purposes are:
Going beyond social media posting and online directories to acquire clients organically, an effective digital marketing strategy can turn things around for schools. All they need to consider is the following:
Beyond the realms of Digital Marketing, the technology can be leveraged for the benefit of schools. What might have been a limitation in the real world might not be a limitation in the digital world. Here are a couple of ideas:
Digital Marketing may sound all fancy and engaging but there are some challenges to it as well. As schools, here is the list of issues that can be faced while trying to do online marketing.:
Scarcity of Resources: Schools often invest their resources in their curriculums and staff so allocating a budget for robust digital marketing often proves tiresome for them.
Data Privacy Issues: Schools must also consider all the legality that is related to data privacy regulations for the students known as FERPA (Family Educational Rights and Privacy Act) while collecting and using students’ results for marketing promotions.
Standing out from the rest: To keep the brand identity of the school unique from the crowd, the school needs to do something unique or innovative. This turns out to be a challenge for schools. It is bound to be because when the whole purpose of a school is to follow a set of guidelines and they evaluate it based on who followed the guidelines better than the others. So, finding a unique differentiator for the school is a herculean task.
Calculating ROI: Whether the digital marketing strategy is bringing in results or not can only be determined by its metrics and it is a complex process. A dedicated resource is required to evaluate this.
Going with the Latest Trends: It is difficult to predict what digital trend will rule the charts. Following up with the latest trends in digital marketing, when the landscape is constantly evolving. Keeping track of that and leveraging that requires continuous understanding and adaptation.
Now that we have talked about the challenges in digital marketing a school might come across, let’s dive deeper into the possible solutions that might make digital marketing easy for schools.
Here are some tips:
To build a brand anywhere, in any domain it has to figure out what makes a brand or what is a brand. Well, to make it easier to understand a brand’s existence in the physical world is determined by its existence in the psychological world of the people. It sounds confusing but it is what it is because there are no parameters or criteria to be met to be a brand. And, if there were such parameters then also it cannot be certified that this company or product is a brand. A brand is nothing but the impression people have about it.
So, to establish your school as a brand you have to make sure that the impression your school is leaving in the minds of the people is an everlasting one. To achieve that digitally, here are some key aspects to keep in mind to build a strong school brand online:
Now that you know what should be done and why should it be done, let’s focus on how it could be done. Firstly, you need to bring in experts to the team who know the digital game and despite its benefits, it is an infrastructure-heavy and over-the-budget process because at least 4 experts would be needed to be brought along.
However, if you are looking for a high-quality but cost-effective solution and haven’t found it yet then your journey down the rabbit hole (reading this blog) hasn’t been in vain. Here’s why?!
Let us introduce you to the future of school marketing!
Buzzapp - Your buzzness partner!
Buzzapp is a platform where a parent meets with any school from the comfort of their home or from anywhere else. All they need is to download and sign in to Buzzapp and they can not only access information of any school but also connect with those school/s with just a few clicks. And, if you are a school, you can use Buzzapp to manage all the leads and queries seamlessly through WhatsApp blasts. Schools can also share their stories of success and achievements through Buzzapp so that everyone reading those stories would understand what are the core values or ideologies of the school.
From a school’s perspective, Buzzapp not only lays the groundwork for your school’s digital marketing strategy but also assists you in every step of the process. When it comes to marketing, the entire thing is condensed into a funnel. Each part of the funnel represents a category of your target audience with your brand, at the moment. Starting with spreading awareness among your potential audience to help them consider making a payment (purchase) with your school, Buzzapp will create a roadmap ensuring a successful transition of your potential customers into a brand advocate.
Buzzapp is the conjuncture where education meets technology. This state-of-the-art, multi-platform marketing application for schools is developed through advanced machine learning algorithms. These algorithms help schools generate twice as many leads as they would normally get from other marketing methods. Twice as many leads mean more number of admissions as well. It also allows for effective referral marketing programs for the schools.
In other words, it can be stated that Buzzapp is the admission solution every school has been searching for. But, it doesn’t end there. Buzzapp also provides a backend platform for schools to connect and communicate with the generated leads and is powered by a referral system for all its benefactors.
And, if you want to establish and maintain your school’s brand presence in the digital realm then you can be at rest because Buzzapp will also shoulder that responsibility. From, creating and managing all the social media platforms to building the school’s website with just a click. Buzzapp will transform your school into a technology-backed digital brand.
So, if you would like to consider a free demo of Buzzapp to see if it meets your school's needs we are just a call away.